Challenge: Our client, Chuck E. Cheese, wanted to get the word out about the NEW experience.
Insight: Kids don't need convincing; they already want to be at Chuck E. Cheese. For millennial parents, Chuck E. Cheese brings back memories of ball pits and animatronics from their childhood.
Idea: We created a campaign that focused on convincing the decision-making parents.
![](https://cdn.myportfolio.com/1fc95ec4-e1af-43cf-80fa-cf9a9038c057/2dc6a165-8277-4c20-8f3f-9f946e2bb2ac_rw_1920.jpg?h=f32e62bb12f214790c284b9307c04725)