Challenge: Lennox wanted an eye-catching social campaign to communicate the benefit of their exceptional Comfort Systems.
Insight: As a premium product, we wanted to create something that felt interesting and high-end for the social feed. Inspiration was taken from what luxury fashion brands were doing at the time.
Idea: Moving vignettes told bite-sized stories of individuals whose homes are so comfortable they’ve become extensions of themselves.
![](https://cdn.myportfolio.com/1fc95ec4-e1af-43cf-80fa-cf9a9038c057/9c25e520-c497-42e5-8a6c-90e09403c92c_rw_1920.jpg?h=13b155d42ad9d2f8562722a8f42aaac3)