Challenge: The Texas Dairy Queen wanted a series of new campaign spots to feature upcoming menu items. However, they wanted to spend most of the budget on fancy food photography.
Insight: There are many ways to add humor and tell a story. No one said it had to be a live-action. Let's use the tools we have to make these as enjoyable as possible.
Idea: The slideshow campaign answered all these challenges and gave us many opportunities to be undeniably Texan.
![](https://cdn.myportfolio.com/1fc95ec4-e1af-43cf-80fa-cf9a9038c057/102ce262-d7a0-4fc9-a61d-f9fa37b40aee_rw_1200.jpg?h=4f8d462bc53c2ad23cb9764f1bde4744)