Challenge: The Texas Dairy Queen wanted a series of new campaign spots to feature upcoming menu items. However, they wanted to spend most of the budget on fancy food photography.
Insight: There are many ways to add humor and tell a story. No one said it had to be a live-action. Let's use the tools we have to make these as enjoyable as possible.
Idea: The slideshow campaign answered all these challenges and gave us many opportunities to be undeniably Texan.
