Austin Addy Winner: Gold and Judge's Choice
Insight: After months of working on the Chuck E. Cheese social media, we discovered an active fan base hungry for different ways to engage with the brand.
Challenge: How can we leverage this to advance our assignment of changing preconceived notions of Chuck E. Cheese?
Idea: Announce a major "change" to the brand on an upcoming social media holiday to ignite the fan base and showcase the brand's upgraded features.
